In the United Kingdom and the US (as well as the rest of the world I’m sure) we watch a phenomenal amount of TV, more than a couple of hours per day per person according to recent research. As a result, we inevitably watch a huge number of advertisements – for example 36% of a one hour primetime television slot in the US is made up of adverts. That’s an incredible statistic and demonstrates just how powerful television advertising can be for reaching huge numbers of potential customers.

As you might expect then a lot of time, thought and theory goes into putting an advert together – a process that remains fairly mysterious to the majority of us. The following infographic however, put together by Voices.com, examines the anatomy of a television advert, and reveals some fascinating statistics: