When you’re putting together a logo or brand guidelines for your business, colours are (or should be) an integral part of your decision making process. But it’s surprising how many people just opt for colours that they like, rather than colours that represent your brand and ethos. So how important are colours? What do different colours portray about your business and the industry you work in?

If you’re unsure then you should check out the following infographic, commissioned by Marketo, entitled ‘True Colours: What Your Brand Colours Say About Your Business’: